This is a milk with extra protein, actually double protein if you compare this to a regular milk.
But it's price keeps getting higher and higher, in the beginning supermarkets sold it for 5 shekels, and now in Cofix it's 11! More than doubled price! This is insane!
My idea, let's just not buy it for 2 weeks, after they will get stuck with this for 2 weeks, the price will drop cuz they won't let it expire (like when the last date of recommended use passed). @cofix_israel @tnuva